Client profile
"The major new airline of the Middle East."
Business challenges
To design and implement the world’s best, First and Business Class in-flight service products.
Expertise demonstrated
- Conceptualisation and development of new in-flight service products.
- Design of ‘customer keys’.
- Design of ‘unique service markers’.
- Service process design.
- Equipment profiling.
- Equipment design direction.
- Design of aircraft packing (multiple configurations and A/C types), on key international and regional sectors.
- Leadership skills programme, design and training.
- Service process programme, design and training.
- Galley management programme, design and training.
- Design of comprehensive new cuisine structure.
- Design of network wide menus and recipes.
- Management and training of catering suppliers (re: new products).
Successful outcomes and tangible business benefits
- The successful design of new service products for the First and Business class environments.
- The successful positioning of quality service equipment into the operation.
- The successful implementation of new service products, (in conjunction with the client).
- Increase positive customer response to new product and service.
- Multiple international accolades awarded to the client for new products and service.