Case Study B
Client profile
"The major new airline of the Middle East."
Business challenges
To design and implement the world’s best, First and Business Class in-flight service products.
Expertise demonstrated
  • Conceptualisation and development of new in-flight service products.
  • Design of ‘customer keys’.
  • Design of ‘unique service markers’.
  • Service process design.
  • Equipment profiling.
  • Equipment design direction.
  • Design of aircraft packing (multiple configurations and A/C types), on key international and regional sectors.
  • Leadership skills programme, design and training.
  • Service process programme, design and training.
  • Galley management programme, design and training.
  • Design of comprehensive new cuisine structure.
  • Design of network wide menus and recipes.
  • Management and training of catering suppliers (re: new products).
Successful outcomes and tangible business benefits
  • The successful design of new service products for the First and Business class environments.
  • The successful positioning of quality service equipment into the operation.
  • The successful implementation of new service products, (in conjunction with the client).
  • Increase positive customer response to new product and service.
  • Multiple international accolades awarded to the client for new products and service.

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